Ferry Operators in Greece Launch Discounts to Boost Demand

Ferry operators in Greece are rolling out a wave of fare discounts and promotional offers in an effort to revive demand and counter a notable decline in passenger traffic recorded during the first five months of 2025.

Both the Ministry of Shipping and senior executives within the industry confirm that ferry passenger numbers are down for the first time since the pandemic. According to the Secretary General for Ports, Port Policy, and Maritime Investment, data collected by the Ministry show a drop of at least 3% compared to the same period last year.

Steeper Declines on Specific Routes

A similar view is echoed by the president of the Association of Passenger Shipping Companies, who estimates a 4% overall decline. However, these figures reflect national averages, with certain routes showing steeper declines. Sources say some Rafina-based ferry lines experienced a drop as high as 12% in May.

Contrast with Previous Years

This negative trend marks the first such downturn in recent years. In both 2023 and 2024, passenger traffic had grown by double digits during the first half of the year, according to data from the Hellenic Statistical Authority. The current year paints a different picture.

Contributing Factors Behind the Decline

Several factors are seen as contributing to the decline. One factor is the early timing of the Holy Spirit long weekend, which coincided with nationwide school exams—unlike last year when it fell later in June and boosted travel demand.

Ongoing debate over high ferry prices also seems to be lowering demand, with more people choosing mainland over island trips. Industry sources cite broader economic pressures and a drop in travel to Santorini, likely due to recent seismic activity.

Ministry and Operators Push Back with Discounts

Despite perceptions of high costs, the Ministry says fares haven’t increased this year. Conventional ferry prices are stable, and fast ferries offer up to 30% discounts for families and groups with a vehicle. Some companies also provide targeted discounts, like 10% off on the Piraeus–Cyclades route and 30% off to the North Aegean islands according to Tovima.com

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